Why You Should Attend the Rioja Residency Next Week
James Evision, The Drinks Business, Published June 13, 2023
Next week sees the first Rioja Residency take place in the UK, celebrating the region’s wines. DB caught up with Rioja DOCa’s global marketing & communications director Inigo Tapiador on what the event has to offer.
Rioja DOCa global marketing & communications director Inigo Tapiador, said the new look event, due to take place on Wednesday, 21 June, in London would aim to “inspire and educate” the trade on the region – and establish Rioja’s credentials. “Rioja Residency will be a fully immersive day of Rioja wine hosted at a luxury hotel in Central London, The Ned,” Tapiador said, “aimed at inspiring and educating key members of the trade and establishing Rioja as a super-premium, ‘must-list’ fine wine.
“The Rioja Residency is all about celebrating Rioja, bringing top members of the UK trade and press together under one beautiful roof to explore, learn and enjoy all things Rioja. This is a new look event that will deliver long-term impact with the aim of increasing the value of Rioja across the board.
Tapiador also highlighted how the masterclasses will play a critical role in the promotion of Rioja at the event. He said: “What better way to bring Rioja wines to life that to partner with some of Rioja’s most knowledgeable storytellers! So this year we will be working with Sarah Jane Evans MW who will be hosting a discussion on the ‘must list’ Rioja wines right now, with five winemakers from Rioja. “We will also be hosting a seminar with Pedro Ballesteros Torres MW, he will guide the trade and press through his ‘Secrets of the Cellar’ tasting through spectacular wines from three his favourite Rioja producers.