Rioja Wine & Cherry Bombe Jubilee 2.0

As part of our integration with the Cherry Bombe podcast, Rioja Wine was also the exclusive wine sponsor of the media group’s Jubilee food & bev lifestyle conference planned for New York April 5th with 700 attendees. In the light of social distancing for COVID-19, the event pivoted to become a first-of-its-kind digital event hosted entirely on Instagram LIVE with 19 million combined followers on all participating channels.

During the 9-hour event, Rioja was the exclusive sponsor of the ‘Wine & Cheese Hour with Friends,” including an in-depth discussion of Rioja Wine. The community response was incredible, attracting a vast social audience and broadcast across celebrity and influencer channels. The event was a timely opportunity to speak to wine & food lovers seeking meaningful content.

The event received a write-up in Adage.