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Rioja and Sonesta: A Toast to Strategic Partnership and Global Palates

To mark its 100th anniversary, Rioja has partnered with Sonesta International Hotels for a nationwide wine experience called “Global Table by Sonesta.”

This spring, more than 40 Sonesta properties are offering curated Rioja wine selections by the flight, glass, and bottle—showcasing the diversity of Spain’s most renowned wine region. The program invites guests to explore Rioja’s bold reds, fresh whites, and elegant rosados in a relaxed, travel-friendly setting. From casual pours to guided tastings, Sonesta guests can engage with Rioja wines and learn about the region’s history firsthand.

Special Events and Tastings with Rioja Winemakers

Select Sonesta locations—including hotels in Boston, San Francisco, Washington D.C., Miami Beach, Chicago, and Toronto—are hosting exclusive wine tasting events. These experiences feature Rioja winemakers and offer a deeper understanding of Rioja’s DOCa classification, grape varieties, and aging categories.

“This partnership with Sonesta provides an invaluable platform to connect with a broad spectrum of consumers,” says Rodrigo C. Gutiérrez Gutierrez, DOCa Rioja North American Business Director. “It allows us to highlight the quality and evolution of Rioja wines to a new generation.”

Expanding Access to Rioja Wine in the U.S.

For Rioja, this collaboration brings increased visibility in key U.S. markets, while offering hotel guests a chance to explore authentic Spanish wine. The campaign runs through June 2025.

Explore Rioja wines featured in the Global Table program here.