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SAQ Spotlights Rioja Wines for the Centennial

As Rioja celebrates its 100th anniversary as Spain’s flagship wine region, Quebec’s Société des alcools du Québec (SAQ) has launched a curated wine list to mark the milestone. This initiative places Rioja wines at the forefront of the Quebec market, underscoring the region’s enduring appeal and growth potential in Canada.

Rioja’s Market Position in Quebec and Canada

Rioja remains a pillar of the Spanish category in Quebec, where consumers consistently seek wines that deliver both quality and value. By showcasing a curated Rioja list during the centennial, SAQ reinforces Rioja’s strong brand recognition and expands visibility at a key Canadian retail channel.

Meeting Consumer Demand

The SAQ’s curated recommendations highlight the diverse range of Rioja wines available to Quebec consumers:

• Fresh whites and vibrant rosados well-suited to lighter cuisine and seasonal dining,
• Crianza and Reserva reds that remain popular for their food-friendly style and price accessibility,
• Gran Reservas and heritage bottlings that elevate Rioja’s image as a premium choice alongside leading global wine regions.

This range ensures that Rioja can meet diverse consumer needs across Quebec, from casual gatherings to fine dining, while reinforcing Rioja’s role in Canada’s evolving wine landscape.

Centennial as a Retail Opportunity

Rioja’s centennial provides SAQ with a timely storytelling platform that blends history with innovation. By positioning Rioja as both a heritage brand and a modern category leader, the curated list helps drive consumer discovery and engagement in Quebec’s competitive retail environment.

Explore the SAQ Selection

Trade professionals and retailers can view the full collection here: Rioja Wines at SAQ.

By spotlighting Rioja during this centennial year, SAQ is not only honoring the past but also creating momentum for future growth in Quebec and across Canada.